Card-only checkouts and social media the future trends in retail?

According to a new survey by business intelligence research consultancy Future Thinking, respondents voted ‘card-only checkouts’ in supermarkets the most popular ‘new technology’ in stores, while social media was also popular for engaging with brands.

Key findings from the 2015 Shopper Barometer – an annual independent study of current trends and future consumer habits of UK shoppers – include:

  • 44% follow brands on social media in the hope of receiving discounts and rewards for their loyalty
  • 92% of UK consumers have purchased a product or service online in the last year, but just 13% regularly buy groceries online
  • shoppers  voted for ‘card-only checkouts’ as being the next big technological step they’d like to see from grocery retailers (69%) – the next highest ranked was barcode technology (59%), followed by click & collect hubs (57%)

Future Thinking head of shopper insight Noreen Kinsey said: “Despite the well-documented ‘buzz’ around rapid advances in technology, including ‘delivery drones’ and mobile payments, it is interesting to see that this hype is not generally reflected amongst consumers.

“The biggest opportunity for consumers and retailers appears to be on social media, where users are engaging in the hope of receiving discounts, and retailers can employ more effective marketing to a ‘captive’ audience.

“When it comes to loyalty schemes in the traditional sense, their prevalence renders them less than special. Retailers need to be more relevant in order to connect to consumers on social media as there is a huge market out there for these sorts of incentives.

“People want to spend less on their weekly shop, with 63% of consumers using a discounter store regularly; but more messaging around range and overall quality is needed to transform discounters into main shopping destinations.”

According to a new survey by business intelligence research consultancy Future Thinking, respondents voted ‘card-only checkouts’ in supermarkets the most popular ‘new technology’ in stores, while social media was also popular for engaging with brands.

Key findings from the 2015 Shopper Barometer – an annual independent study of current trends and future consumer habits of UK shoppers – include:

  • 44% follow brands on social media in the hope of receiving discounts and rewards for their loyalty
  • 92% of UK consumers have purchased a product or service online in the last year, but just 13% regularly buy groceries online
  • shoppers  voted for ‘card-only checkouts’ as being the next big technological step they’d like to see from grocery retailers (69%) – the next highest ranked was barcode technology (59%), followed by click & collect hubs (57%)

Future Thinking head of shopper insight Noreen Kinsey said: “Despite the well-documented ‘buzz’ around rapid advances in technology, including ‘delivery drones’ and mobile payments, it is interesting to see that this hype is not generally reflected amongst consumers.

“The biggest opportunity for consumers and retailers appears to be on social media, where users are engaging in the hope of receiving discounts, and retailers can employ more effective marketing to a ‘captive’ audience.

“When it comes to loyalty schemes in the traditional sense, their prevalence renders them less than special. Retailers need to be more relevant in order to connect to consumers on social media as there is a huge market out there for these sorts of incentives.

“People want to spend less on their weekly shop, with 63% of consumers using a discounter store regularly; but more messaging around range and overall quality is needed to transform discounters into main shopping destinations.”

http://www.talkingretail.com/category-news/supermarket/card-checkouts-social-media-future-trends-retail/

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